Ferrari Racing Days Sydney

Event / Ferrari / Content Creation
SUMMARY

With a long history working with Ferrari dealerships to deliver driver training programmes and track events, and mass-public event experience, MotoKinetic were approached to assist with the planning, and management of the inaugural Ferrari Racing Days Sydney (FRDS) event.

FRDS was a sensory overload for the Ferraristi, and combined many elements of the Ferrari Corse Clienti programme, including Round 2 of Ferrari Challenge Asia-Pacific, XX Programmes, and F1 Clienti, as well as on-track owner experiences such as Ferrari Corso Pilota Around the World, and “Sports” and “Enjoy” drive lapping sessions.

Off track provided premium Corporate Hospitality, New and Pre-owned vehicle displays, a Kids Zone, and Classiche Concourse display.

MotoKinetic worked alongside Incognitus to manage and deliver the event, with MotoKinetic focusing on matters relating to the on track content, with specific specialist roles assigned to MotoKinetic for off track features.

CLIENT

Ferrari Australasia

VENUE

Sydney Motorsport Park

SERVICES PROVIDED

Event Management

Content Creation

Professional Driving

Driver Training

Driver Coaching

MotoKinetic provided the following services to FRDS:

  • – Management and execution of Ferrari Corso Pilota Around the World, in conjunction with Ferrari’s official Driver training provider, Dorado; supplying event staffing, and professional instructors
  • – Management and execution of “Sport” and “Enjoy” drive programmes, including Alcohol Breathalyser tests (Alcohol was being served in Corporate Hospitality Suites)
  • – Develop content for, and manage VIP Pit Lane tours
  • – Venue feasibility and site planning
  • – Liaison support for Corse Clienti and the venue with respect to FIA/CAMS and event technical regulations, and officials
  • – Operations and Logistics management for Corse Client (Challenge, XX, and F1 programmes)
  • – Scoping and delivery of specialist supplies
  • – Scoping and provision of specialist power requirements
  • – Scoping and manufacture of specialist equipment
  • – Logistics support to assist with the planning, arrival, and departure of International and Domestic vehicle freight
  • – Professional Drivers to manage, place, precision-park, and secure rare, high value, and collectable vehicles
  • – Professional Driving to support several media activations prior to, and during the event, in both road and race cars
  • – Track recognition for Corse Clienti instructors and drivers