With a long history working with Ferrari dealerships to deliver driver training programmes and track events, and mass-public event experience, MotoKinetic were approached to assist with the planning, and management of the inaugural Ferrari Racing Days Sydney (FRDS) event.
FRDS was a sensory overload for the Ferraristi, and combined many elements of the Ferrari Corse Clienti programme, including Round 2 of Ferrari Challenge Asia-Pacific, XX Programmes, and F1 Clienti, as well as on-track owner experiences such as Ferrari Corso Pilota Around the World, and “Sports” and “Enjoy” drive lapping sessions.
Off track provided premium Corporate Hospitality, New and Pre-owned vehicle displays, a Kids Zone, and Classiche Concourse display.
MotoKinetic worked alongside Incognitus to manage and deliver the event, with MotoKinetic focusing on matters relating to the on track content, with specific specialist roles assigned to MotoKinetic for off track features.
MotoKinetic provided the following services to FRDS: