Spirit of Amarok Australia 2016

Bespoke Events / Event / Volkswagen
SUMMARY

The team from MotoKinetic worked with agency IMAGINATION, to produce the 2016 “Spirit of Amarok – Australia” event, part of the global “Spirit of Amarok” competition.

The competition saw 60 teams, of 120 drivers and co-drivers competing over 3 days through a series of “Rally” and “Technical” stages at the Melbourne 4×4 Proving grounds. With 3 lucky teams taking away the top prize, of a trip to compete in the”Spirit of Amarok” world finals in Africa.

MotoKinetic provided expertise in the design and build of the stages, in consultation with the Volkswagen team, Pat Callinan’s 4×4 Adventures, and Sarel van der Merwe; and also the event production with professional drivers, instructors, and corporate hosts, and working with the expert team from Racesolutions Motorsport who provided on-course medical teams, and safety marshals.

CLIENT

Volkswagen

VENUE

Melbourne 4×4 Proving Grounds

SERVICES PROVIDED

Event Management

Content Creation

Driver Coaching

Driver Training