Spirit of Amarok Australia 2017

Bespoke Events / Event / Volkswagen

The team from MotoKinetic worked with agency IMAGINATION, to produce the 2017 “Spirit of Amarok – Australia” event, part of the global “Spirit of Amarok” competition.

The competition saw 63 teams, of 126 drivers and co-drivers competing over 3 days through a series of “Rally”, “Technical”, and “Regularity” stages at the Melbourne 4×4 Proving grounds. With 3 lucky teams taking away the top prize, of a trip to compete in the”Spirit of Amarok” world finals in Africa.

In addition to the competition days, a media day was produced prior to competition days, hosting 7 teams (14 drivers) of motoring press through a selection of the full event stages.

MotoKinetic provided expertise in the design and build of the stages, in consultation with the Volkswagen team, Pat Callinan’s 4×4 Adventures, and Sarel van der Merwe; and also the event production with professional drivers, instructors, and corporate hosts, and working with the expert team from Racesolutions Motorsport who provided on-course medical teams, and safety marshals.




Melbourne 4×4 Proving Grounds


Event Management

Content Creation

Driver Coaching

Driver Training